Harajuku is also a fashion capital of the world, renowned for its unique street fashion. Harajuku street style is promoted in Japanese and international publications such as Kera, Tune, Gothic and Lolita Bible and Fruits. Many prominent designers and fashion ideas have sprung from Harajuku and incorporated themselves into other fashions throughout the world. Harajuku is also a large shopping district that includes international brands, its own brands, and shops selling clothes young people can afford.